You Do Bag - Selfridges

We Do Studio where comissioned by Selfridges, London to produce a revised version of We Do Bag. The new machine was installed in Selfridges durring London Fashion week and London Design week, where the bags were made on the shop floor. 


We Do Bag, Milan

  • You do bag - Selfridges 2011
  • You do bag - Selfridges 2011
  • You do bag - Selfridges 2011
  • You do bag - Selfridges 2011

The bags design allows it to be made whilst lieing flat, it's form is only reveled when the handle is lifted.

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  • youdobag 02